Don't forget that sustainability have some form of perpetuity to it. It isn't just an economics tool. We should be creating item that then feed into natural or technical cycles of life without much degradation. Cradle to Cradle is a fantastic book that talks about waste to food systems and how the goods we manufacture should be returned as materials for the next good. But that the reprocessing of the raw materials should degrade them, otherwise all you are is less bad and prolong the inevitable trip to the landfill.
But there lots of opportunities to create these materials, and system for which we could sell to others for a high profit. This is going to become a whole new field or materials research and manufacturing those who figure it out are going to make quite the profit in years to come because products that can be used indefinitely will always be inherently greener products.
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