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DeepThinka Records is an independent record label consisting of talented emcees and producers aimed at preserving both the music and the culture of hip-hop, which are by nature inseparable. With the record industry being in a constant state of flux, (or chaos--depending on your point of view) we believe that evolving with the industry is the only way of staying ahead of it. Over the years DeepThinka has dedicated itself to expressive artistic revolution, classic wordplay, skillful and innovative hip hop, industry revolt and reform, political/social development, and mental awareness and consciousness. We strive to be the vanguard hip hop label, and have been fortunate enough to stay ahead of the curve for 10 years now. Founded in 1997, DeepThinka Records' main objective from day one has been to differentiate itself among the overabundance of indie-labels by redefining what a hip hop record label is and can be. This redefinition effort is made possible in part by providing an environment conducive to artistic expression, minus industry politics. DeepThinka aims to bring the artist and their sound to the forefront, placing emphasis on the music rather than the business. At the same time, our staff strives to provide the artist with a well rounded background of the overall function and operation of the our label and the industry itself, thus avoiding the typical artist/label conflicts over marketing, budgeting, or touring. The absence of such friction truly empowers everyone at DeepThinka Records to pursue their passion with great pride and principle.
on 9/9/08
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