Awnings can make or break a building...
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It was about five years ago when Just Pizza consolidated its two Elmwood Avenue locations into one building. The spot that they chose, situated at the corner of Elmwood and Summer, had been a Bakerman Donut shop. It was a haven for all sorts of bizarre activity, and was the chosen destination for every cabbie in the city who was not busy picking up a fare. When Just Pizza bought the building they spruced it up a bit, then added a monster plastic awning. The awning did not mesh with Forever Elmwood’s prescribed design guidelines, but The City gave the business a ‘free pass’ for a year, upon which time they would have to comply with current standards.
Of course a year went by, then two, then three… it was assumed that since The City had issued the allowance, the plastic awning would never come down. Well, the awning finally came down a few days ago (see below). It was replaced with a Just Pizza sign and nothing else. It had been a long time since I had thought about the conflict that had taken place regarding the awning, but once I saw the recent change I remembered how people initially reacted to the plastic addition. I must say that I like the new look much better – it’s simple and clean looking… and somehow or another it looks more inviting.
The awning debacle on Elmwood did not stop there. There was a time when Artvoice ran a series called ‘Bad Neighbor’ that shone a light on property owners who would not keep up their investments. Danahy's Liquor Store at the corner of Bird and Elmwood was spotlighted, which made them a little upset, so they kept their tattered awning up for a number of years afterward just to spite the instigators. They finally replaced it once everyone forgot about the issue.
Merlin’s, sitting at the corner of Elmwood and Breckenridge, is notorious for its patchwork awning project. Every year the wind would add another rip to the canvas, and an easy solution was always to have a vinyl sign made up for a promotion, which was ultimately slapped over the scar. Eventually the entire awning blew away, and today we are left with a skeletal frame and a series of makeshift patio umbrellas. Actually, if the owners decided to take the metal tubes down the bar would look better than it has in years.
Awnings are many things to many people. They are places to stand under when it’s raining. They offer shade to a building’s interior. They act as recognizable landmarks (signs) for customers. And they add character (both good and bad) to a façade. Some buildings look great with awnings, while others don’t. Elmwood and Hertel have a ton of awnings, whereas streets like Grant and Niagara have relatively few. Actually, a lot of the old buildings on Grant would really benefit from some fresh new awnings.
It would also be nice to see a continuous awning hanging above the retailers that occupy the apartment building at the corner of Utica and Elmwood (above). Across the street, the guys from Mode have hung a new series of yet-to-be-branded maroon awnings. Steel recently posted that he felt the awnings on The Vars building (corner of Delaware and Tupper) detracted from the building because they hide the intricate detail of the facade (see video). When many people think of the Kissling Interests LLC they can visualize their sharp hunter green awnings. And Blockbuster Video is recognizable for their overpowering plastic wraparounds. Not all plastic awnings look out of place though – see Spoiled Rotten’s colorful example in the slide show.
It would be great to see more of the doorman-style awnings around the city. Manny’s Restaurant had a nice one (it’s in disrepair now), and The Rand building’s is still operational. The Westbrook and The Snooty Fox have eye-catching examples. There are even faux awnings that look attractive – see Mythos and Eco Friendly Custom Cleaners. Or industrial awning/entrance coverings that many of today’s more modern buildings are sporting. I like the awnings that 3 Linwood Apartments (one of Steel’s favorite buildings) boasts, or the highbrow one on the former Peller and Mure men’s clothing store. It’s amazing how much a tasteful awning can draw your eye to a building. I’ve compiled a slide show of awnings that stood out for me… of course everyone’s tastes are different - though I have not heard anyone speak out about wanting to save The Barnes Firm’s uninspired remnants. Now there’s an awning that I think everyone has given the thumbs down to.

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dude
I know the bubble awnings don't exactly give off the image of "quaintness" and affluence, but we're really going down a slippery slope when we start legislating arbitrary aesthetic details on storefronts.
Part of being a good urban street involves embracing a quirky diversity of signage and fixtures that adorn storefronts. Great cities are great because of their juxtapositions and unpredictability.
Forcing all storefronts to adhere to arbitrary aesthetic guidelines will end up yielding an urban street that look more like sexed up Benderson-style development or perhaps a themed resort at best. Homogeneity makes for poor urbanism.
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sbrof
Almost every zoning code int he country already have regulations for signage. The slippery slope was started a long time ago in a country far far away. The difference is most places just simple do not enforce or care about the final product enough.
Signage can be a wonderful part of the urban experience but it can also be a detriment.
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dude
Also, I'd like to point out that I've seen too many "EV-friendly" signs (that medieval/ renaissance village style) that are so tiny and badly placed that they're only legible if one is standing within 4 feet of it while walking by. Passing motorists have little hope of making out what business in particular it might be.
This is Buffalo...a city where most people with discretionary income drive as their primary means of transportation. Signs have to be legible for motorists cruising by at 20-30 mph. If passing drivers can read the sign, there is much more of a chance they might pursue interest in that business at a later time when they park and get out. Big bright signs can be a necessity for those businesses who wanted to be notice by everyone who passes.
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TheWhyNotGuy
This is kind of off topic, so I apologize in advance.
I remember Artvoice's Good Neighbor/Bad Neighbor series very well. One in particular contrasted the quaint stone gas station at the corner of Delaware and Allen with the "bad neighbor' Best Mart on the corner of South Elmwood and Chippewa. I work nearby, and I'm in Best Mart at least a few times a week. The owners are courteous, and they knew many of the students from Hutch Tech (across the street) by name. They took an interest in the student's lives and studies, and provided encouragement and motivation (perhaps not much, but as much as possible during a ten second transaction). Sure, the building is ugly and painted a tacky color, but is that what really makes a good or bad neighbor?
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styler
I believe that one of the major factors that contributed to the rivival of NYC's Times Square is that now all signage is mandated to be of the spectacular variety, or at least sufficiently large, unique, and well-lit, providing for a spectacular tourist draw.
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styler
I believe that one of the major factors that contributed to the rivival of NYC's Times Square is that now all signage is mandated to be sufficiently large, unique, and well-lit, providing for a spectacular tourist draw. It's well within a motivated city's rights (or Suburban villiage - see East Aurora) to require that buildings in certain districts conform to a planning standard.
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platt4
Simple: Canvas = Good; Plastic/Backlit = BAD
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MisterChips
Hey, BRO just ate my post. Here it is again.
WhyNotGuy, the students that Best Mart knows by name are the ones they illegally sell cigarettes to. Go by there some time before classes start and feast your eyes on all the kids smoking in front of Best Mart. Under the circumstances, their awning is the least of their crimes.
platt4 is right and it isnt just snobbery. Backlist plastic awnings are entirely appropriate for shiny new builidings that are designed for them, but they disfigure every old building that they're pasted on to. Our old buildings are made of authentic materials, which is why canvas awnings enhance them rather than detracting from them.
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DanielSack
Times Square had huge signs long before the recent "revival" that specified huge signs. Now all the signs are huge. This is progress?
It's about time Just Pizza complied with the ruling that they asked for.
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