Awnings: Sometimes It's The Little Things
As we all now know, installing a simple awning in the city is not always as easy as you would think. The benefits of having an attractive awning can be powerful. An awning can give someone shelter from the rain while waiting for a car, and the logo on the awning sends out a signal to shoppers who may be walking along the street. Just in time for the holidays, Neo Gift Studio landed their new awning on Elmwood. And if you look at the photo, then you will also see how nice the faux Mythos awning looks. Even though that version is only for the effect of visual appeal, it gives a soft look to the facade of the building.
This past June I posted a slide show on urban awnings detailing how effective a simple canvas covering can be when installed in a commercial district. Fortunately, Neo went a bit further with theirs... do you remember the tragic awning that once covered the facade of this building. That was back when Vitamin City occupied the interior. I still remember how excited the street was when news of the new Vitamin City was just a buzz. Then they slapped up an atrocious bright yellow contraption that made the building look like a giant yellow pill. Fortunately the awning was removed when Vitamin City closed up. Then, Junior League Thrift Shop moved in for a stint. Now Neo has installed a very simple-yet-effective awning that leads one's eye (and wallet) to the front door. I’m sure that there are a couple more storefronts on the street that could benefit from a look such as this.