Boutique Hotel on Franklin Advances

Mark Croce's plans for a boutique hotel at 504 Franklin Street are apparently gelling. The downtown restaurateur and property owner was approved for nearly $6 million in community revitalization tax credits for the project. Croce purchased the six –story, terra cotta clad building at the corner of Franklin and Huron six years ago.
The Erie County Industrial Development Agency approved Croce's request for tax credit funding. Business First's James Fink has the details:
Buffalo Mayor Byron Brown said he was pleased the ECIDA initiative may kick-start Croce’s project, which has been in the economic development pipeline for more than three years.
“We do need more hotel rooms in downtown,” Brown said. “More hotel rooms open the door for more convention business.”
The project carries a $15.46 million total development cost and is expected to create 25 full-time jobs and 40 part-time jobs.
The Curtiss Building has been vacant for more than five years and was last used as the local headquarters for the Church of Scientology. The church has since moved to a new location near the Buffalo Niagara Medical Campus.
Community revitalization tax credits are available to eligible businesses within Buffalo’s Renewal Community zone and are designed to stimulate economic investment. It is one of 40 areas in the nation selected by the Department of Housing and Urban Development to receive special federal tax incentives.
Croce’s 72-room hotel would join two other Huron Street hotels- the Hyatt and the Embassy Suites under construction at the Avant.

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MEC
please don't ever mention the 'Church' of Scientology on BRO again...
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gaustad
Great Project and great news - a nice boutique hotel would fit in well in this part of town...however 15.4 million dollar price tag seems pretty high for this project.....
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sonyactivision
I've got my fingers crossed for this one and hope Croce is very sucessful with this transformation because he has other properties that need attention as well. A boutique hotel is something Buffalo could have many of when you think about all of the unique buildings around here. The key will be marketing the experience so I'm hoping that Croce's expertise in that area will set an example.
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Ike
The sooner there are more hotel choices downtown the better...if there is a shabbier hotel under the Hyatt flag than the one downtown, I will eat my hat. I hate directing visitors from out of town there because it is such an embarassment, and i hate having them stay out by the airport.
whatever it takes, just get them done
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platt4
The Hyatt is being renovated. Finally.
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allentowndiva
actually, just the lobby level is renovated at the Hyatt, the rest from the wintergarden up is still a shit hole
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Dangelo23
Maby it's now time to think of developing over those endless surface parking lots all along Huron St. not much of a view from either this new Boutique hotel or the West end of the Hyatt for guests. I also hope, Croce doesn't get away with demolishing more structures in this area for exclusive parking for this guests. That would be F**& up with all the large lots across the street.
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sbrof
I have been wondering how long before this structure would come back to life. Seems like an overlooked but prominent corner. I guess it was just a matter of time.
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Texpat10
This place will look much, much better when the first floor is re-done and that sheet metal cap comes off the top.
What is missing from this streetscape though? Trees and maybe some decorative period style lighting. Those two things would make a world of difference.
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allentowndiva
It is a stunning building and will make a glam little hotel. When was the exterior 1st floor basterdized though? anyone know?
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stephenjames716
awesome!....please let this project happen.
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Sal
What development spinoff did the incentives given to the Hyatt years ago actually create?
That being asked, I wish this project the best of luck.
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Jay
This project is exciting. Its a very visable corner and an nice looking building.
One thing about Croce is that he knows how to put life back into buildings and often he does it with an exclaimation point.
This looks like his biggest project yet though so it'll be interesting to see how it works out. I think downtown can def. use a classy, what I'm guessing is going to be a high-end hotel. Move over mansion?
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fill
Right on, MEC !! "Church" indeed ! The Scientologists do not believe in God (according to their own statement). They are, in fact, a cult and a dangerous one at that. How they are permitted to call themselves a church and receive tax exempt status totally escapes my understanding. I applaud Germany for making them illegal.
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Biniszkiewicz
Actually, I don't think the Scientologists had anything to do with this building. This building had some kind of health clinic in it--maybe AIDs services or something of the sort. The Scientologists' building was located at the northeast, not northwest corner of this intersection. That former building was a four story blond brick retail-first-floor (once upon a time)-offices-upstairs boring box which was purchased by the city for the purpose of expanding the adjacent parking ramp. (which admittedly looks perhaps even worse than the building it replaced. How long ago? Seven years? Although the new and bigger ramp is full most work days).
With the dough they got from the city for their building (about $750k at the time, I believe, which at the time was about double what I think their place would have commanded on the open market) the Scientologists purchased their current building at the corner of Main and Virginia, which had been rehabbed once but which they put more money into. Their current building is an absolute gem. I once risked a recruitment pitch just to see the inside and it was eminently worth it. Didn't even get the pitch, which was cool of the dude showing me around (I told him up front I had no interest in Scientology, just was interested in the building).
Pleased, especially in this economy, to see this going forward. Cheers, Mark Croce!
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WCPerspective
Bini- you are right- Scientology was across the street- it was a brick, four-story building that was demo'd for the ramp expansion. There was an insurance company that occuped 204 Franklin I believe, could have been North Americare before they relocated to Amherst.
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ExWNYer
The building next to it has potential too.
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sbrof
Ya know what.. the scientologists put a crap load of money beautifully renovating their current space. They add people, lights and eyes onto a corner that was long dark and unerving. I live literally around that corner for years and walked by on my way to Ulrich's and the BNMC often.
Sure they might not fit the standard and I also feel they are all a little crazy but I can also tell you that Virginia and Main is hands down MUCH safer with them there and that building restored.... I bet that was one of the reasons something like the Wine Place decided to move in there and the Main Menu restaurant exanded its menu and hours since they opened up too.
And yes they were NOT in this building but where the ramp was expanded.
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SLEEPL8
Can someone define "boutique hotel"? I guess I am somewhat of hillbilly and I'm not sure how a boutique hotel differs from, for example, the Hyatt.
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benfranklin
Cash auctions has listed 400 rooms of Hyatt hotel furniture on it's inventory page. Would imagine this confirms that something is being done with the rooms.
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ExWNYer
This is a good definition
http://en.wikipedia.org/wiki/Boutique_hotel.
We have many of them out here in San Francisco.
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bfloMatt
I can absolutely see a small hotel going here. Personally, I think one of the great pieces in any city's urban fabric are these 'boutique' hotels, or hotels that sit among residential or commercial buildings and blend right into the scene. NYC is obviously a great example. EIther way, light it up at night, plant some trees, do some landscaping and open it up. Buy that parking lot, or some adjacent buildings, build a 3 story complex, first floor retail and have valet parking for it. While you're at it Mark, put a nice bistro in there, too. But seriously, all of those things would contribute to the hotel and the corner. It's small project like this that keep values up, and bring blocks back to life.
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ExWNYer
This is a good definition
http://en.wikipedia.org/wiki/Boutique_hotel.
We have many of them out here in San Francisco.
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Hospitable
A boutique hotel is generally "defined" as any hotel less then 76 rooms (recently as large as 99 rooms) They have a tendency to be higher end independent hotels and have higher profit margins than your average corporate property because they have no corporate wide standards that they must abide by.
As far as their significance in the hotel world, its a part of that combination of consumer variety thats adds to the vitality of environments.
You wouldn't find a convention booking a boutique hotel like you would at the Hyatt, but you tend to find more higher end, luxury minded groups and travelers at these smaller properties. Because they quite simply tend to be much better than your average chain hotel.
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HelenWheels
Boutique Hotel = Mansion on Delaware
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RonR
This project is going to work because of the night club element.
On the West Coast, these types of hotels are know for very simple but upscale rooms and a great lounge or club in the hotel. Something that the other hotels downtown do not have.
While there are many definitions for boutique hotels, the best way I have found to describe them is who stays there. These hotels are not business or family friendly. They cater to a young crowd or people looking for a room after a night out rather than a conference.
These types of hotels are great for the market and really will not be competing with any existing guests staying at the other "chain hotels" if you will.
I used to work for Mark over 10 years ago and always got the feeling he wanted to do upscale clubs. This is a perfect opportunity for Buffalo to have a high end club not filled with the morons that occupy the rest of the chip strip.
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hamp
Planned Parenthood was located there.
This is great news.
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ExWNYer
I agree that there is a definite market for this. The Mansion has been a big success, but that is almost more of an upscale bed and breakfast. Buffalo is the only city of it's size that I know of that does not have anything like this. The Hampton Inn on Chippewa could have been a good location for a boutique.
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STEEL
You mean to say that this building is being saved ? You mean progress has been thwarted again? When will you people learn that the path to salvation for Buffalo is to have more parking and more shovel ready sites?
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mybuffalo
new bar going into the old area 42 also, hopefully this helps the rest of the block leading into chippewa at the very least
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chrishawley
Don't worry, Steel. There's enough progress on the other three corners to go around. This small setback shouldn't discourage you too much.
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nyc
hopefully they won't follow the Hampton Inn's lead and knock down the adjacent building for a parking lot.
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elias
...please don't convert the continental into a parking lot...please don't convert the continental into a parking lot...please don't convert...
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Andrew
I've been wondering for a long time what was going on with this building. Great project if it happens. I love the Hertz building (the red brick one immediately west of this one) I really hope we see some apartments or condo's in that beauty soon. I think its just used for storage now.
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Dangelo23
I would love to see Huron Street become a new "must be" street like Chippewa. But with more elegant bistros and some boutiques. The space is there, let's BUILD on those damn LOTS up and down this street.
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Buffalo21stcentury
its agreat building but why did they tear down the white terra cotta building on huron between fraklin & pearl?
I also like the brick hertz building, hopefully its next!
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Dangelo23
I would luv to see the Hurtz building renovated for lofts or condos.
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Assaroni
$15.4 million? Must be the same people who did the Erie Canal Terminus rewater joke of a tourist destination... That's real high, but with 6mill in free money, why not? And no people, high end nightclub will not work in buffalo espec near chippew, its a bunch of broke asses looking for cheap drinks and to get laid...
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sonyactivision
Obviously the first commenter has a huge surplus of body thetans and that's why all the acrimony over Scientology.
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MEC
my thetan level is just fine thank-you very much
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Buffalo21stcentury
a high end night club? in buffalo?
I still say that the future of Chippewa street will be the cobblestone district surrounding the Casino whenever its built.
There are possibilities for the Hyatt and the Liberty to go partially residential after the Dulski and the Statler which is going to open up more demand to replace those buildings with more downtown office space.
I still look at the projects...the Dulski (Avant), the Court Street Tower, the Statler, the Federal Courthouse, the ERA Cap Headquarters, the Delaware M&T, etc...this says that this area is rapidly developing into a government and office district.
Sorry but I just see the future of Chippewa Street as a more mature lower key part of the theater district....and the younger crowd finding a new 24 hour district of which my focus is still around ECC downtown campus which is just northwest of the casino.
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urbansoul
GREAT GREAT building. I'd just love to see new sidewalks, greenery and the building lit in a 'soft glow' at night.
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saveoldbuffalo
I agree with most users here. I hate the hyatt only because it needs to be renovated severely. The only part of the Hyatt that is nice is the old genesse building (that glass part). Now i am not one to discriminate against peoples religion but i will at this time. DON"T EVER MENTION THE CHURCH OF SCIENTOLOGY AGAIN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1
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saveoldbuffalo
I agree with most users here. I hate the hyatt only because it needs to be renovated severely. The only part of the Hyatt that is nice is the old genesse building (that glass part). Now i am not one to discriminate against peoples religion but i will at this time. DON"T EVER MENTION THE CHURCH OF SCIENTOLOGY AGAIN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1
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bfloghost
Elias, I think its days are very numbered, unfortunate as that may be. How does everyone feel about the Scientologists renovating their current address, you have to give them credit for that, right? They can't be all that bad, Jimmy Griffin was a Scientologist.
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Texpat10
I believe Croce owns the Hertz as well so I am sure he has some plans for it. Let's hope it isn't for one of his parking lots. Maybe if this hotel does well he could expand it into the neighboring building.
scientology scientology scientology
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GDF81
another good idea? we need more hotel rooms???! where did they get that figure from.. I think we need more tax breaks for business so some decent companies move here.... we are headed for some serious hard times here in the great city of buffalo.. tax tax tax and for what? the only people downtown as of lately are people going to unemployment or welfare!!
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