Gear-Up Sports Glides Into Major League Lacrosse
The athletic world is so bent on the optimization of body and equipment, it seems that each small niche athletes perfect can lead to a better final product. Fittingly, a local sports apparel company has made a name for itself nationally for its efforts to perfect an easily forgettable part of athletic wear – the socks.
Gear-Up Sports recently became one of only eight Official Major League Lacrosse Suppliers when the league named their Glide SS its official sock. It joins the ranks of well-known brands such as New Balance and Under Armor.
The sock was developed with input from podiatrists, athletic trainers and all kinds of athletes in an effort to help fight the fatigue and injury that can come from foot problems. It includes a patented Sweat Trap above the ankle to keep body moisture from rolling down into the sock, a gripped bottom, and elastic threading for extra support.
“Our company immediately bought into this concept because it solved a real problem that athletes face,” said Matt Stucke, president of Gear-Up Sports. “We’ve been told by athletic directors and trainers that foot injuries are a major concern among athletes and our product helps fight fatigue and injury.”
Along with the MLL, nationally reputable teams such as Duke and Syracuse and local sports outlets like the Buffalo Lacrosse Academy, St. Joe’s and some of the Buffalo Bills have bought into the concept of the perfect athletic sock.
Gear-Up will market the product regionally and nationally to everyone from professional athletes to the “weekend warriors” in us all. Moving on into 2007, the Orchard Park-based company will begin to offer apparel lines for a wide range of sports, from soccer and baseball to tennis and golf.
What Do You Think?
Related Articles
-
If You See This Posting, You're at the Wrong Site
We've updated Buffalo Rising. Some people haven't seen it yet, though, so if you're seeing this post, you need to refresh your browser to be taken to the new www.buffalorising.com. If hitting refresh alone doesn't do it, hold the *shift* key and hit refresh. If that doesn't work and you still see this old version of the site, try going to this story. That should certainly take you to the new site and from there, you can navigate around the new BuffaloRising.com.
- Feb 5th 2009, 9:21pm
- Continue Reading
- 3 Comments
-
The Wait is Almost Over - BR's New Site
As we mentioned in our previous post, we’re in the process of changing the Buffalo Rising site. We’re almost there as we expect to launch the new site on Friday, December 19th.
In the meantime, posting will be light as we log new stories in the new publishing system which will only be viewable when we launch on Friday.
As always, we appreciate our users’ patience as we make this transition but we promise it will be well worth it. With faster load times, a comment view … - Dec 18th 2008, 11:32am
- Continue Reading
- 6 Comments
-
A Kennedy Visits Buffalo
Caroline Kennedy was in town for a visit with our mayor yesterday. A possible choice to succeed US Senator Hillary Rodham Clinton, Kennedy's name has been mentioned along with that of Attorney General Andrew Cuomo (son of former New York Governor Mario Cuomo) and our own Byron Brown, among others.
Certainly, Kennedy has "been around politics" all of her life, which is to say she was born into a family of politicos and lived in the White House--neither of which would necessarily f … - Dec 18th 2008, 7:55am
- Continue Reading
- 34 Comments
-
Downtown Free Fare Zone May be Axed
Free light rail rides on downtown's above ground section could be derailed thanks to the Niagara Frontier Transportation Authority's budget mess. That is the news coming out of a Buffalo Place meeting this morning. Facing a budget shortfall and reduced State operating assistance, the NFTA is scrambling for new revenue sources and is contemplating charging for rides along the lengthy downtown pedestrian mall.- Dec 17th 2008, 4:40pm
- Continue Reading
- 48 Comments
