Shark Attack!
With two NASCAR teams, free giveaways, and getting involved with local events like Kissmas Bash and the Ball Drop, it is clear that Shark USA is trying to make its name known in Buffalo. Considering that the company just opened its new headquarters here five months ago, they are working hard to make sure that Buffalonians remember their name.
Shark is the world’s number two selling energy drink. However, it does not really have much of a presence in the US yet. According to Christina Wallace, a marketing assistant for the company, the CEO of Shark USA, Moe Boukadida, spearheaded its release and change of location to Buffalo.
Having taken a business trip and experiencing Shark, Boukadida thought it would be a good idea to get involved. Wallace says that Boukadida really acted as the front-runner. “Basically, it had to do with the current president, Moe. We’re working very well around Buffalo through the connections he’s made with his business.”
Wallace says Buffalo was chosen because of the atmosphere. She describes the people as energetic and very involved in the local scene. “Buffalo is a great market for any kind of new product,” says Wallace.
Shark is heavily involved with Bayou, a new bar on Chippewa. Their Sharkettes help sell the product and the upstairs lounge is the "Shark Lounge." With a presence in over 70 countries, it will be interesting to see how big of a splash Shark will make in the oceans of Buffalo. Since they have already been a presence at Buffalo Bills games and other popular sports, it very may well be a cannonball. This summer Shark will be involved with Cruise Nights and the Family Values Tour. Be sure to scope them out there.
What Others Have To Say
What Do You Think?
Related Articles
-
My Favorite Buildings
After reading a recent Buffalo News story about funding and delays in renovation of the Buffalo State Psychiatric Hospital I was reminded of how much I love that building. This structure designed by H.H. Richardson is massive and I love the whole thing. However I really love the part that no one thinks of, the 1/4 mile long wings (or should I say wing since one wing was lopped off in the 60's). This building is not considered to be one of Richardson's best buildings. But, t …
- Sep 28th 2011, 11:02am
- Continue Reading
- 26 Comments
-
My Favorite Buildings
This house on Richmond Avenue is very unusual for Buffalo. It stands out among its wooden neighbors not only in material but also in detail and form. Buffalo is overwhelmingly constructed of wood with brick coming in a distant second as a material. Stone houses are very rare. Also rare is the Palazzo styling and shape of this house. Buffalo's Queen Anne Victorians are strong expressions of Buffalo's new money attitude in the late 1800's and early 1900's. Unlike staid Delawa …
- Sep 28th 2011, 11:00am
- Continue Reading
- 13 Comments
-
If You See This Posting, You're at the Wrong Site
We've updated Buffalo Rising. Some people haven't seen it yet, though, so if you're seeing this post, you need to refresh your browser to be taken to the new www.buffalorising.com. If hitting refresh alone doesn't do it, hold the *shift* key and hit refresh. If that doesn't work and you still see this old version of the site, try going to this story. That should certainly take you to the new site and from there, you can navigate around the new BuffaloRising.com.
- Feb 5th 2009, 9:21pm
- Continue Reading
- 3 Comments
-
The Wait is Almost Over - BR's New Site
As we mentioned in our previous post, we’re in the process of changing the Buffalo Rising site. We’re almost there as we expect to launch the new site on Friday, December 19th.
In the meantime, posting will be light as we log new stories in the new publishing system which will only be viewable when we launch on Friday.
As always, we appreciate our users’ patience as we make this transition but we promise it will be well worth it. With faster load times, a comment view … - Dec 18th 2008, 11:32am
- Continue Reading
- 6 Comments
Comment Options
SLEEPL8
Can we have some details about this company's "corporate headquarters?" Is this remotely significant or is it 4 people in an office with 3 computers and a fax machine? Maybe it is the same for people that rented the Pierce apts?.........STEEL? j hill??
Report this
eyepharded
"It will be interesting to see how big of a splash Shark will make in the oceans of Buffalo." Ha, what a stupid pun. Sharkettes? Who are these people marketing to teenage boys?
Report this
tonyarmani
sleepl8 - don't h8
Report this
Texpat10
I think TBN said the office has 15 people..... It isn't significant but maybe that'll change if they grow their US business.
Report this
sbrof
Agreed, If Shark gets larger it isn't inconceivable that their office here would grow larger as well.
Do they have any other larger North American offices like Labatt which would become the growth location or is Buffalo their only foothold? Either way great news!
Report this
SLEEPL8
tony...dude...I'm not h8in...I'm being cinical and sarcastic... 15 is more than I expected. Growth would be awesome...I will throw this one under "baby steps"
Report this
MrMac1
OK so here we go...Let's add the SHARK to the mix of Red Bull, Monster, Rockstar, 4 hr Enegry, 5 hour energy, and so forth. Another Energy drink to boost you up and knock you out...Awesome, I am thrilled to drink this..... Are these beverages $2.00 in the stores and $7.50 at Rich Stadium?...Another flop.......
Report this
NorPark
I'm going to develop a new cutting edge energy drink, and I will be calling it.... 6 Hour Energy. I figure 6 hours has gotta be better than 5 right?
Report this
SLEEPL8
NorPark...NO, NOT EIGHT, SEVEN....SEVEN MINUTE ABS!
Report this
Joshua
12 hour energy drink for me please, maybe we can call it Buffalo Bite. 7 min. abs, huh - that would be a miracle!
Report this
d4rksabre
http://www.youtube.com/watch?v=SrPIRYhdnqs
Report this
Joshua
Shark is right behind the Central Terminal --- 1370 William St., 14206
Report this
RisingDamp666
Shark can do a Red Bull and buy the Bills. Then they could call Ralph Wilson Stadium "the Shark Tank" and watch in wonderment as football fans try to connect those dots with "snowy land-locked Buffalo". Dismayed by such a play against type? Just a week ago this site was humping beach sand.
Report this