The Village Beer Merchant
The new market moving into the open space (547 Elmwood Avenue - next to the former Jimmy Mac's) will be called The Village Beer Merchant. I spoke with the son of the business owners, Mel and Tammi Weston, who offered some details about the market. He started off by showing me the exposed tin ceilings that they found when they removed the drop ceilings. Then he went on to describe the coming changes... a new awning, clear glass facade, dark carbonized 'green' bamboo floors, butcher-block counters and shelves, slate deli floors, Rigidized Metals backsplashes, old beer posters, walk-in coolers (a couple that are already there), and updated lighting. The upper walls are already outfitted with some sort of Japanese looking terracotta pipe faux roofing that will be restored and reused. I asked what business they had come from, but no one could remember what had existed there before Chef Deli. If you know, please leave a comment.
That's not the only help that The Village Beer Merchant is looking for. The owners would like to know what future shoppers would like to see stocked on the shelves. They are open to suggestions... currently they plan on deli meats and cheese, olive bar, gourmet breads, sauces, mustards, sea salt, truffle oils, sandwich wraps, Buffalo products, gift baskets, D'Artagnan and Boar's Head products, magazines, cookbooks, beer glasses, growlers, and of course there will be a healthy beer selection. They will also have a flat screen TV for food and beer related programs. The family has not come up with a logo yet... and that's also where you come in. If you design a logo with the words 'The Village Beer Merchant' in it, they will reward you with twelve $25 gift certificates (one each month for a year) along with a t-shirt and a beer glass. They have a couple people that they could work with, but they want to see what someone can come up with. If you want to send a design, please send it to us at Buffalo Rising Online as soon as possible. There will be more contest info on the YUM Channel shortly. They are shooting for an early November opening, and would like the logo on their awning... so the sooner the better. The winner will be announced on BRO.